Nike Equestrian?

Is it so far fetched?  With the new techo-look coming to equestrian clothing, why couldn't Nike or even Under Armour get into this market where many people spend thousands a year on riding clothes?

Well, it's happening. Nike, what took you so long? Nike recently announced sponsorship of young dressage rider, Ayden Uhlir.  She took the bold move of asking for sponsorships to fund her expensive sport and Nike stepped up to the plate.  Nike does not "fund" athletes but they have agreed to provide her with "logo wear" for promotion.  Uhlir met with Nike executives from her base in Kirkland, Washington where she's working with USEF Youth Coach Jeremy Steinberg.  \

 Nike has never sponsored an equestrian before. The company designed a riding boot for the 2008 Olympic athletes, but they never became available to the public for sale.

Nike's clothing could be so easily adapted to the deep-pocketed equestrians out there.  In fact, some of the current trends, EIS shirts, for example very closely resemble stuff Nike's been producing forever.  Just make it look equestrian Nike. It's that easy! Add a cute horse shoe wrapped around the Nike swoosh and there you go...

This Colt's shirt, well, just a few tweaks and voila......

And the advertising could be fantastic.  I can envision this ad.....

With a quote from George.....

 

Or instead of the venerable "Bo Knows" campaign.....

Maybe Bo knows but Beezie knows better....

I hope Nike will decide to Just Do It!