Friday, January 20, 2012

LL Bean Bootmobile

I am a big fan of the LL Bean boots, but this may be taking it a bit too far. 

For its 100th anniversary, the Maine-based company created this mobile advertising gimmick and put it on the road to promote the fact that these boots are indeed back in fashion (for some of us they never went out of style) and to get the word out about their centennial.

Well, the idea worked for Oscar Meyer...

Happy Friday and TGIF!

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